EHF Marketing GmbH announces new two-year partnership with Interwetten
Vienna, 17 September 2008 – EHF Marketing GmbH (EHFM), the marketing arm of the European Handball Federation (EHF), is proud to announce the sealing of a two-year partnership deal with one of the market leaders in online betting services, Interwetten. EHF Marketing sets great importance on working closely with high-profile partners to fulfil the potential of European club handball, by positioning the various competitions firmly on the market and investing in the continuous development of these products. The announced partnership underlines the Interwetten commitment to EHF competitions, in particularly the EHF club competitions, with its name being connected to them through a multitude of channels over the next two-year-period.
The company Interwetten is no stranger to the sport of handball, especially to European club competitions. The company worked closely with EHF Marketing GmbH in connection with the 2007/2008 EHF Champions League, in particularly the latter and decisive stages of the season. The deal which will encompass marketing, advertising and multi-media initiatives is seen to be a positive and decisive step-forward for the EHF club competitions and their ever furthering development.
EHF Marketing Managing Director, Peter Vargo, welcomes such a highly reputable market leader to the EHF Family, “The signing of this partnership is an underlining statement of the company’s affinity and commitment to the club handball competitions in Europe. Last season proved that both EHFM and Interwetten share in their goal to present fast-moving, modern, highly-dynamic products to the sporting market. We feel that through these common goals and visions, both the EHF club competition products and those of Interwetten can work successfully in cohesion with each other. We are very much looking forward to the results that this partnership promises to bring with it. ”
The contract includes advertising packages, where Interwettenwill be prominently placed in selected handball arenas throughout Europe. This includes key EHF Men’s and Women’s EHF Champions League matches throughout the season, including the group phase and later the main round. Interwetten will also be present in other EHF club competitions: EHF Cup, Cup Winners’ Cup and Challenge Cup. The path is also open for the online entertainment company to put its name to further club competitions as of 2009.
In the initial stages of the partnership, Interwetten will be the key partner of the newly created EHF streaming platform at ehfTV.com (starting October 2008). The 2008/2009 season will see high-demand matches streamed live, bringing EHF handball to a wide-audience in guaranteed standards of quality.
CEO of Interwetten, Mr. Thomas Daubek, is proud to have the company’s name connected to that of the European Handball Federation, “We have observed the developments in the EHF club competitions for some seasons now and believe that the EHF club products have an enormous potential. They are all already very much present on the market and we believe, that through this partnership, we can facilitate the further drive forward. We want to work closely with our partners to deliver an even better product to the sporting community.”
Interwetten – dates and facts
Interwetten is one of the leading providers of online sport betting. The operating companies and their holding company based in Malta are supported by the Interwetten AG with services.
Founded in 1990 as provider of sport betting via telephone, the company today has 110 employees and reached a betting turnover of about 300 million EUR in 2007. The internationally active company currently has more than 750.000 registered customers in 200 countries. In 2007, bets were placed on more than 90.000 different sports events in more than 70 countries. Altogether, 10,5 million sports bets were placed in the previous year.
For the current business year, Interwetten is expecting a continuation of this success – also thanks to the strong international expansion. The number of placed bets is predicted to be 12 million and the betting turnover should increase to 345 million EUR.
For any further enquiries, please contact:
European Handball Federation
Sian Rowland+43 1 801 51 161
Mag. Claudia Reisinger +43 (0)1 732 10 163
PR-Manager +43 (0)699-155 800 63