bet-at-home.com becomes Official Partner of the 2010 Men’s EHF EURO
Zug, Switzerland / Linz, Austria, 16 November 2009 – The international sports marketing company Infront Sports & Media – EHF EURO marketing partner of the European Handball Federation (EHF) – has secured bet-at-home.com, the Austrian-based betting company as a new Official Partner of the EHF European Handball Championships (EHF EURO).
The sponsorship agreement covers the 2010 (19 – 31 January) men's tournament in its home territory of Austria. It contains a comprehensive package of rights including: board advertising; floor advertising and brand exposure in print media.
bet-at-home.com plans to activate its involvement in handball with a range of on-site promotional activities as well as having its logo on the official Event Homepage www.ehf-euro.com.
bet-at-home.com CEO, Jochen Dickinger commented: “After our successful involvement with other top handball properties, including the EHF Champions League and the IHF World Championship, the sponsorship of the EHF EURO was the next logical step within our sponsoring strategy. As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage.”
EHF Secretary General, Michael Wiederer, welcomes bet-at-home.com on board, “The EHF EURO Events belong to the top sponsoring platforms in the EHF portfolio, providing significant brand exposure and activation potential for Official Partners. We are extremely pleased that bet-at-home.com further increases its committed to European handball and I am sure that the objectives set will be reached.”
Stephan Herth, Executive Director Summer Sports at Infront, said: “This sponsorship is a perfect fit – handball is amongst the most popular team sports in Europe and bet-at-home.com is one of the continent’s most popular betting providers. We are looking forward to a long-term partnership and will deliver high quality services around the event to bet-at-home.com, helping them to get the most out of the sponsorship.”
Cumulative television viewing audience exceeded 1.2 billion
The EHF European Handball Championships takes place every two years and brings together the best men’s and women’s handball teams in Europe.
The 2008 event was the most extensively covered and viewed tournament in the history of European Handball Championships. Infront Sports & Media had secured broadcast agreements with more than 70 broadcasters, including a record number of radio stations.
Overall, the tournament was broadcast in 85 territories — particularly in Europe, the Middle East and Asia — with 1,100 programme hours watched by a cumulative television viewing audience of more than 1.2 billion. This magic billion-plus figure now stands as the new viewing record for a single European Championship event and equals the combined viewing audience from both the men’s and the women’s tournaments in 2006.
bet-at-home.com AG is part of the Mangas Gaming group, a leading European company in online gaming and sports betting. With currently 1.8 million registered users from all European countries and listed on the Frankfurt stock exchange, the company is one of the most popular betting providers in Europe, especially Eastern Europe and German speaking countries. bet-at-home.com AG has holdings in Germany, Austria and Malta and offers sports betting, casino, games and poker on www.bet-at-home.com.
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For further information, please contact:
Manager, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
Mag. Claus Retschitzegger
Corporate Communications & Legal Affairs
bet-at-home.com Entertainment GmbH
Tel. +43-732-901 510 24
Mobile +43-676-840 988 109
Fax +43-732-901 510 01
European Handball Federation
Tel. +43-1-801 511 64
Fax +43-1-801 511 49
TEXT: Infront Sports & Media