SpoBIS: European handball in the spotlight

SpoBIS: European handball in the spotlight

The ISPO Sports Business Summit taking place on 22-23 February with over 1,700 participants, 150 speakers and a number of forums is Europe’s largest sports industry event. SpoBIS is organised every year in the International Congress Centre of Munich, Germany.

The objective of SpoBIS is bringing together media and marketing companies, clubs, federations and service providers for two days, which is an opportunity to meet and discuss new ideas, business possibilities and recent tendencies in sports.

This year, European handball was in the focus of attention with the active participation of the European Handball Federation and its daughter company EHF Marketing GmbH. On the first day of the conference, EHF and EHFM welcomed a big number of sports professionals for a forum discussion.

In front of a high number of marketing, media and sports business professionals EHF Secretary General, Michael Wiederer, outlined the development path of the EHF EURO Events over the past years. Peter Vargo, EHFM Managing Director, also used the occasion to give an overview on the marketing and media philosophy implemented in the premium club competition, EHF Champions League.

Following these presentations, other professionals with an insight to European handball took the floor. Sport + Markt executive, Stephan Schröder, Global MMK CEO Marc Rapparlié and Eurosport Marketing Director Werner Starz were invited to the podium for a discussion.