Outrup signs as sponsor of Men’s EHF EURO 2014
Danish window and door manufacturer Outrup has sealed an official sponsorship agreement for the Men’s EHF EURO 2014 event, which will be held from 12 to 26 January 2014 in the Danish cities of Aalborg, Aarhus, Herning and Copenhagen.
With this commitment, the Danish window and door manufacturer becomes part of the official commercial programme for the European Handball Federation’s flagship national team event, in a deal brokered by its media and marketing partner Infront Sports & Media.
New sponsor to international handball
Outrup is a specialist in window and door manufacturing, based in Nykobing Mors, and is committing to top-level international handball for the first time. As an official sponsor of the EHF EURO, the brand will be present at all games of the 2014 championship, benefitting from prime advertising space in camera view on LED boards along the court and floor signage.
In addition, the company’s logo will be integrated on backdrops as well as all official print and online publications. Outrup will also take advantage of promotional opportunities as well as use the official sponsor title and EHF EURO logo in its communication activities. A range of corporate hospitality tickets further complements the package.
In addition, Outrup stands to benefit from the international reach of the EHF EURO, with television coverage and audience figures consistently on the rise over the past 18 years. In 2012, the Men’s EHF EURO held in Serbia gauged a total cumulative audience of 1.47 billion, transmitted by 75 licensed broadcasters in Europe and beyond.
Strengthening domestic position alongside global awareness
Mogens Ringgaard, Managing Director of Outrup, said: “Handball is hugely popular in Denmark and therefore holds a tremendous opportunity for us to connect with new and existing customers on our home soil. As a family owned Danish business, this marketing commitment is fully aligned with our strategy to continue producing our doors and windows here in Denmark. The Men’s EHF EURO offers us a unique opportunity to promote ourselves through this first class international sports event.”
Jean Brihault, EHF President, said: “We are expecting tremendous interest in the event in January as the Danish team look to defend the EURO title. As a domestic sponsor, I am certain that the event’s new official sponsor, Outrup, will benefit considerably not only from this level of interest in Denmark but also the strong worldwide TV coverage.”
Stephan Herth, Executive Director Summer Sports of Infront Sports & Media, added: “The Men’s EHF EURO provides Outrup with a strong communication platform in a fascinating sports environment as well as significant brand exposure, not only in its home market but also across Europe – thanks to a growing TV and digital media audience.On the other hand, the EHF EURO wins a domestic sponsor that reflects the strong roots that the tournament has established in the host country.”
TEXT: EHF / jjr