Digital coverage brings EHF EURO 2014 to global audience
The European Handball Federation and its media and marketing partner for EHF EURO events, Infront Sports and Media, are continuing to roll-out their digital strategy for the upcoming Women’s EHF EURO 2014, following the success of the men’s event held in January this year.
The official App is now available for iOS and Android devices. It offers all relevant information including results, statistics, feature stories as well as live streaming of all matches.
Overall, the extended content of the flagship championship across all TV, online, mobile and social media platforms results is set to result in an ever growing presence for the event, which is held from 7 to 21 December 2014 in Hungary and Croatia.
TV exposure ties into previous high
The Women’s EHF EURO will be aired into 145 countries (download), following agreements brokered by Infront with 85 broadcasters. Full HDTV coverage is guaranteed with the host broadcast production involving up to 15 cameras bringing every possible angle of the game play to the viewers at home.
Coverage will be complemented by different angles of super slow motion cameras and several remote camera systems, in order to transmit the dynamic and speed of the sport. Over 750 media representatives working in television, print and online media will be present in Hungary and Croatia reporting extensively from the two-week event.
Live streaming with English commentary
Streaming of all matches with English commentary will be shown live and on-demand at ehfTV.com and through the official App into all countries where no exclusive media rights agreements are in place.
In addition, handball fans will also be able to enjoy near-live clips and daily programme teasers together with special highlights on the championship’s official YouTube Channel (www.YouTube.com/ehfeuro).
Continuous fan interaction has been fostered even further through the tournament’s social media outreach, across Twitter (www.twitter.com/ehfeuro), Facebook (www.facebook.com/ehfeuro) and Instagram (www.instagram/ehfeuro).
Furthermore, the re-launched official championship website at www.ehf-euro.com provides handball fans with comprehensive event information, including live blogging throughout the tournament.
Jean Brihault, EHF President, said: “The EHF EURO events are hugely attractive events, and rightly so given that they bring together the very best players and top national teams from our sport. Hungary and Croatia are two countries, which both have a long and successful handball tradition. We are extremely confident that EHF EURO 2014 will once again deliver an exciting spectacle for those following the action in the arenas, on TV and across all of our digital channels.”
Stephan Herth, Executive Director Summer Sports at Infront, added: “The EHF EUROs are continuously on the rise in terms of television exposure, whilst we enable the fans to follow the championship via an ever increasing number of media channels.
“Our ongoing digital efforts have multiplied touch points for fans with the sport and its official sponsors. The long-term support of many brands – some dedicated handball partners since the 90s - is living proof of the appeal and growing value of the EHF platform.”
Official sponsors at EHF EURO 2014
A full line-up of eight official sponsors for the Women’s championship: Actavis (generic pharmaceuticals), AJ (office furniture), Bauhaus (workshop, house and garden specialist), bring (transport, warehousing and logistical services), engelbert strauss (workwear), Gjensidige (insurance), Grundfos (pump systems) and Intersport (sports goods retailer).
Brands are visible on LED and static boards, prominent floor stickers, interview backdrops, team sleeves as well as across all print publications and digital outlets. In addition, extensive onsite activation rights and a corporate hospitality package are provided.
TEXT: EHF / jjr