«apr 2018»
MOTUWETHFRSASU
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456
«may 2018»
MOTUWETHFRSASU
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910
«jun 2018»
MOTUWETHFRSASU
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678
«jul 2018»
MOTUWETHFRSASU
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345
«aug 2018»
MOTUWETHFRSASU
303112345
6789101112
13141516171819
20212223242526
272829303112
3456789
«sep 2018»
MOTUWETHFRSASU
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567
«oct 2018»
MOTUWETHFRSASU
1234567
891011121314
15161718192021
22232425262728
2930311234
567891011
«nov 2018»
MOTUWETHFRSASU
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789
«dec 2018»
MOTUWETHFRSASU
262728293012
3456789
10111213141516
17181920212223
24252627282930
31123456
«jan 2019»
MOTUWETHFRSASU
31123456
78910111213
14151617181920
21222324252627
28293031123
45678910
«feb 2019»
MOTUWETHFRSASU
28293031123
45678910
11121314151617
18192021222324
25262728123
45678910
«mar 2019»
MOTUWETHFRSASU
25262728123
45678910
11121314151617
18192021222324
25262728293031
1234567
AlbaniaAndorraArmeniaAustriaAzerbaijanBelgiumBosnia HerzegovinaBelarusBulgariaCroatiaCyprusCzech RepublicDenmarkSpainEstoniaFaroe IslandsFinlandFranceGreat BritainGeorgiaGermanyGreeceHungaryIrelandIcelandIsraelItalyKosovoLatviaLiechtensteinLithuaniaLuxembourgMoldovaFYR MacedoniaMaltaMontenegroMonacoNetherlandsNorwayPolandPortugalRomaniaRussiaSloveniaSerbiaSwitzerlandSlovakiaSwedenTurkeyUkraine
 
EnglandScotland
Other EHF Sites 

08.01.2018, 17:54
New key visual revealed
«Go back »Print Version


NEWS REPORT: Passion, power, strength, challenge and team spirit are all present in the new graphic appearance of the VELUX EHF FINAL4 2018.

»EHF CL Channel »2017-18 Men's CL
»Final Four
»
 

New key visual revealed

Just before the focus of the whole handball world shifts to the EHF EURO 2018 in Croatia, EHF Marketing GmbH has revealed the new key visual for the VELUX EHF FINAL4 2018. The four best teams of Europe’s premium competition will descend on the LANXESS arena in Cologne on 26 and 27 May to battle out the most coveted trophy in club handball.

Following a successful development of the graphic appearance in the VELUX EHF Champions League and key visuals in the previous season, this year’s progress takes another step forward as the new key visual for the VELUX EHF FINAL4 2018 is optically tailor-cut for campaigns of the current season.

The European top flight is saluting its 25th anniversary season in 2017/18 and the celebration will culminate at the final tournament in Cologne. 

All promotional activities are put together in a mosaic of key moments from the last 25 years to give one large-scale image of the competition. 

Thus, the same technic has also been deployed for the graphic execution of the final events. An original action picture has been turned into a mosaic-like art piece and presents the action in a brand new look.

"The sport and the 25th season stand clearly under the spotlight," said David Szlezak, EHF Marketing Managing Director.

"In addition, for the first time in the EHF Champions League history we will use the same artistic approach both for the men’s and women’s final event," Szlezak also revealed.

The sport on its highest level together with its genuine excitement and great emotions has been drawing thousands of fans from all corners of the world to Cologne year after year. The new design for the VELUX EHF FINAL4 is based exactly on these traits. It shows an impressive scene, which underlines passion, power, strength, challenge and team spirit as core values of a handball game.

The adaptation of the key visual with the current campaigns offers an opportunity to communicate "the Road to Cologne feature" much earlier.


TEXT: EHF / br, af
 
Share
CONTACT FORM