The functional work-wear manufacturer will continue as an official sponsor of both the Men’s and Women’s EHF EURO events in 2016 and 2018
Infront extends commitment with engelbert strauss for EHF EURO
Following its previous engagement with the flagship of European handball events, engelbert strauss - the leading European company for work-wear and personal protective equipment - has signed for a further two seasons as an official sponsor for men’s and women’s EHF EURO events.
The company, already well-known throughout handball, is extending its involvement with Infront Sports & Media - the exclusive media and marketing partner of the European Handball Federation.
engelbert strauss will take centre stage with their signage appearing on the halfway line, inside the goals as well as on LED advertising throughout the events.
Further advertising activation and hospitality complete the rights package, stretching across all upcoming events and markets from the Men’s EHF EURO 2016 taking place in Poland (15 to 31 January) to the Women’s event in Sweden (4 to 18 December) and the 2018 editions in Croatia and France respectively.
Besides engelbert strauss, the official sponsorship line-up will feature a maximum of eight brands, including BAUHAUS (workshop, household and garden specialist), AJ (mail order office furniture, materials handling and storage solutions), Intersport (sporting goods retailer), Grundfos (leading pump manufacturer), VELUX (windows and blinds manufacturer) and MoneyGram (leading money transfer and payment services company).
TEXT: EHF / bc